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New Guidelines for SERP Rankings

Google Penguin is a word used to refer to updates aimed at decreasing search engine ranking of websites that violate Google’s webmaster guidelines. In other words, its guiding principle is to penalize websites using manipulative techniques to achieve high rankings in the search engine traffic. In here websites that have good and great content will receive recognition over those websites that have no value to give to their visitors. Web pages that manipulate visitors and mislead them by using repeated unrelated phrases, and send them to a different page, will be penalized.

The release of Penguin 4 happened at the same time for all countries and languages around the world. This means that all websites will consistently experience the same impact independent of their location. There are actually no changes but now Penguin 4 is real time. This implies that any page’s ranking may change each time google updates the information about this page and about pages linking to it. So, both the positive and negative impacts of your actions will become noticeable faster. If your site however is penalized and your webmaster does a good job improving it and removing harmful links, this real-time algorithm allows you to recover your website from Google penalty faster.

This new Google update is already part of its core algorithm unlike the previous ones which are a separate filter.

Simply put, the algorithm is now focused on the toxic links on specific pages rather than on the whole website.

The bad side of this is that it affects the work of an SEO specialist since this micro-penalties are more difficult to track that means it is now essential to audit all important subdomains and specific pages of your website on a regular basis.

It will also not inform penalties imposed on a website. You can only assume that you were penalized by indirect signs, like a sharp drop in organic traffic or declined positions from some or all of your keywords, including the branded ones.

But on the other hand, because the updated algorithm allows you to see the results of your actions quickly, the recovery process becomes faster.

What this means is that one has to constantly monitor your position in SERPs. If you want to keep informed, then you need to set up regular email alerts on position changes.

You have to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website because the new Penguin takes a granular approach already. Therefore it is essential now to audit backlinks for each important subdomain and subdivision of your website. What this means is that you might have to conduct separate audit for each of the different language version of your website.