A Guide to the Google Penguin Update
The first time Google introduced Penguin was way back in April 2012, in efforts of better catching websites that are considered to spam its search results. This is mainly targeting those that buy links or perhaps, getting them through link networks that are designed mainly to boost rankings in Google. But few years had passed and several updates were done to Penguin and now come the newest update which is Penguin 4.0, announced on September 23. There are many SEO experts who believe that this update is going to be a boon for SEO companies that do legitimate SEO strategies.
And there are a number of reasons to why the new Penguin update makes many so excited like the following:
Number 1. Algorithm devalues links instead of punishing websites – rather than penalizing the entire website, this new Penguin version is devaluing spam links. When Penguin was launched first, it’s actually punitive in nature. Simply put, the entire site will be demoted in search without any clear instruction or explanation to how it can be recovered, if it was affected.
Because of the harshness of Penguin partnered with misinformation that surrounds the algorithm at the same time, it has created contentious relationships and negative environment between Google and various business owners. But with the new Penguin 4.0 as well as its demotion versus devalue approach, it’s a major upgrade and aiming to boost relationship between Google and various website owners.
Number 2. Penguin is baked to core algorithm of Google – providing real-time update has become possible for Google because of this. Having said that, Penguin’s data is refreshed in real time, which makes changes become visible and faster that usually take effect shortly after a site is re-index and re-crawl. With the update applied to Penguin, it puts Google in a better position of evaluating links faster. Meaning, no more waiting time for Penguin updates or refreshes just to recover.
Number 3. Penguin 4.0 brings SEO closer to real marketing – improvements made to Penguin update provided more immediate rewards for legitimate practices as spam is devalued a lot more efficiently. This shift pushes the SEO industry away from manipulation and towards real strategies. Obviously, many of well respected and successful SEOs are involved in doing real marketing. On the other hand, some of the shady companies and individuals claim that they’re SEOs while what they truly do is just provide spammy services.
New Penguin update is another challenge for unscrupulous agencies as websites that are propped to be spam would be devalued, which will provide greater gains for those who are securing links legitimately.