Guide to Google Penguin 4 Update
With Google Penguin updates any website that violates Google’s webmaster guidelines will have their searching engine rankings lowered. This guidelines will seek to penalize websites that use techniques which are manipulative so that they can achieve high rankings in search engine results pages. In here websites that have good and great content will receive recognition over those websites that have no value to give to their visitors. In other words, doorway pages or web pages that are created only to send its visitors to a different page by repeating unrelated phrases to manipulate the relevance or prominence of resources are penalized.
It was at the same time that Penguin 4 was released for all countries and languages. What this means is that wherever your location is, you website will be subjected to these guidelines. This has not changed, but unlike before Penguin 4 is real-time now. What this implies is that page rankings may change each time Google updates the information about the page and other pages linked to it. You will notice the positive and negative impacts of your actions faster. If your site however is penalized and your webmaster does a good job improving it and removing harmful links, this real-time algorithm allows you to recover your website from Google penalty faster.
This new Google update is already part of its core algorithm unlike the previous ones which are a separate filter.
In other words, this algorithms focused not on the toxic links on specific pages rather than on whole websites.
SEO specialists will be affected by this new guidelines because it will be difficult for them to track micro-penalties so they have to audit all important subdomains and specific web pages on a regular basis.
There will also be no notification that will be given if your website is penalized. You can only assume that you were penalized by indirect signs, like a sharp drop in organic traffic or declined positions from some or all of your keywords, including the branded ones.
But on the other hand, because the updated algorithm allows you to see the results of your actions quickly, the recovery process becomes faster.
What this means is that one has to constantly monitor your position in SERPs. If you want to keep informed, then you need to set up regular email alerts on position changes.
It is essential that all your backlinks are clean and healthy and you should regularly audit your backlinks for your entire website because the new Penguin takes a granular approach already. Therefore it is essential now to audit backlinks for each important subdomain and subdivision of your website. This means that you need to conduct separate audits for each of the different language version of your website.